Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder and

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

i.TV i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone. i.TV is also behind the popular namesake app for iOS and Android, and is co-creator of Nintendo T ...

, the company behind tvtag, a second screen app for iOS. Backed by

Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...

RRE Ventures RRE Ventures is an American Venture Capital firm based in New York City. The firm primarily invests in seed, series A and series B rounds and focuses on companies operating in the software, internet, communications, aerospace, robotics, 3D printi ...

Rho Ventures Rho Capital Partners is a venture capital firm that actively invests in companies related to technology, new media, cleaning technology and healthcare. Rho Fund Investors, a division of Rho Capital Partners, is a fund of funds (FoF), or fund t ...

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

Investments,

DIRECTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...

, and others, i.TV is also behind the popular namesake app for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and Android, and co-created

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

TVii for the

Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. Th ...

. Pelo has founded or been a member of the founding team at a number of companies, including

Folio Corporation Folio Corporation was founded in 1987 to publish books on CD-ROMs. History The first product, NFolio 1.2, was shipped in September 1988 as part of Novell NetWare. Users typing "help" at any DOS prompt on a Novell network were presented with th ...

Ancestry.com Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. In November 2018, ...

, and NextPage. He also served on the

board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...

of Tokyo-based D&M Holdings, the holding company for leading audio brands including Denon, Marantz,

McIntosh Laboratories McIntosh Laboratory is an American manufacturer of handcrafted high-end audio equipment based in Binghamton, New York. The company was founded in 1949 by Frank McIntosh. The company designs and produces audio amplifiers, stereo tuners and othe ...

and

Boston Acoustics Boston Acoustics was an American manufacturer of home and mobile audio equipment founded in 1979. The company produced speakers for home, custom/architectural, and car audio. History Advent veterans Andy Kotsatos (known as Andy Pettit) and Fr ...

. Pelo is also a movie producer and live event producer.

Early life and education

Brad Pelo was born in

Missoula, Montana Missoula ( ; fla, label=Salish language, Séliš, Nłʔay, lit=Place of the Small Bull Trout, script=Latn; kut, Tuhuⱡnana, script=Latn) is a city in the U.S. state of Montana; it is the county seat of Missoula County, Montana, Missoula Cou ...

, graduated from

Orem High School Orem High School is a high school in Orem, Utah, part of the Alpine School District. It was originally built in 1956, and has since undergone major renovations. The old school building was torn down and a replacement was built in what was the form ...

and attended

Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day ...

. While in High School Pelo founded his first company and was featured in ''

The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine Supplement (publishing), supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted man ...

'',

McCall's ''McCall's'' was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. It was established as a small-f ...

and ''SUCCESS'' magazine as a “teen tycoon”.

Career

In 1987, Pelo co-founded

with his brother-in-law Curt Allen. The two partners met with success in 1988 when they struck a deal with

Novell Novell, Inc. was an American software and services company headquartered in Provo, Utah, that existed from 1980 until 2014. Its most significant product was the multi-platform network operating system known as Novell NetWare. Under the lead ...

stipulating that the company would bundle Folio’s software with every NetWare operating system it sold. Pelo served as the president of Folio until its acquisition by Mead Data Central, Inc., provider of the

Lexis-Nexis LexisNexis is a part of the RELX corporation that sells data analytics products and various databases that are accessed through online portals, including portals for computer-assisted legal research (CALR), newspaper search, and consumer informa ...

computer-assisted research services, in 1992. Pelo later was one of the founding team members of

and served as CEO of Ancestry.com’s parent company, Western Standard Publishing. Pelo later served as president and

publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

at Bookcraft, a

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

-based

publishing house Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

. He then founded NextPage, a compliance and information risk solutions provider. After that Pelo served as executive producer of a number of feature films including ''The Legend of Johnny Lingo'' (2003), '' Outlaw Trail: The Treasure of Butch Cassidy'' (2006), and ''

Forever Strong ''Forever Strong'' is a 2008 American sports drama film directed by Ryan Little, written by David Pliler and released on September 26, 2008. The film stars Sean Faris, Gary Cole, Neal McDonough, Sean Astin, Penn Badgley and Arielle Kebbel. The f ...

'' (2008), co-starring

Sean Astin Sean Patrick Astin (né Duke; February 25, 1971) is an American actor. His acting roles include Samwise Gamgee in ''The Lord of the Rings'' trilogy (2001–2003), Mikey Walsh in ''The Goonies'' (1985), Daniel Ruettiger in '' Rudy'' (1993), Dou ...

. He continues to be a partner in the production company behind the latter two films, Picture Rock Entertainment. In 2008 Pelo co-founded i.TV, a

social television Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increa ...

and

second screen A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refer ...

company, where he serves as CEO. As CEO Pelo has secured partnerships for the company with AOL,

GetGlue tvtag (formerly GetGlue) was a social networking website and mobile app for television fans. Users " check into" the shows, movies and sports that they consumed using a website, mobile website, or mobile app. GetGlue's service was launched in J ...

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...

magazine and

. From 2004 to 2010, Pelo served as the senior executive producer of Utah’s largest annual event, the Stadium of Fire.

References

External links

* {{DEFAULTSORT:Pelo, Brad 1963 births Living people Brigham Young University alumni American technology chief executives People from Missoula, Montana